Periscope Audience Analysis

Periscope is an instant live streaming application that launched in March 2015 by a startup company that averages about 10 million users. The application provides users a way to share live moments from their personal lives with their followers as well as build connections with other users. It was one of the first live streaming services offered in the social media world, another to exist was Meerkat which was a smaller rival streaming service that Periscope blew out of the water with its initial success. As the concept of live streaming began circulating the social media world, larger apps started to notice, one of which was Twitter. Twitter took full advantage of the opportunity and decided to acquire Periscope in order provide a live streaming feature on their platform. The purchase is said to have been anywhere between $50 million to $100 million; specifics are unknown as both platforms have declined to give insight into the deal. That being considered, Periscope’s target audience is now joint with Twitter’s target audience, so let’s take a look at the target audience of Twitter. Twitter users consist of a wide range of audiences and according to a social media demographics study done by the Pew Research Center “Twitter is somewhat more popular among the highly educated”. Younger generations such as high schoolers and college students use the platform to stay updated on the latest trends, news updates, social environment, and celebrity news while older generations  may use the platform for news updates, business concerns, etc. People in between those audience categories also have a variety of reasons for using the platform, but incorporating live streaming into Twitter allows each of these users to establish a more personal connection with any of the pages they follow. Typically, someone that is a Twitter user knows how to navigate their way around social media websites and applications and enjoy the technological advancements and updates offered to them. All in all, Periscope targets anyone that successfully utilizes the functions of Twitter and seeks to connect more in depth with the pages they are following, so their target audience consists of individuals that may be in their early teens to individuals that may be considering retirement. Of course these categories of individuals are not definite and their will be outliers such as Twitter users younger than early-aged teenagers, and users older than an average retiree, as well as everyone in between, but the main point is that Periscope targets a large audience that is involved in the social media world.

Check out where Periscope Stands in Gartner’s Hype Cycle