Copy Cat Competition: Instagram Live VS. Periscope

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source: google images

Periscope’s live streaming service connects people right in the moment. For a while, it was the only moderately well-known app that held this service, specifically for about one year since its launch, but with the recent integration of the live feature into many major apps such as Facebook and Instagram at the end of 2016, it has created heavy competition for Periscope and stolen many of its users. Instagram is already a very widely-used app with about 600 million active monthly users, and about 400 million daily active users.Once Instagram launched its live streaming feature which are called “stories”, it acquired about 150 million daily active story users. It is clear that Instagram has taken some notes from Periscope for its story launch, but it had the advantage of already having a large user base including celebrities, organization pages, and our friends and family members. This advantage quickly drew people into the featuring giving them the opportunity to connect live with essentially whomever they pleased (that has an Instagram account). Similar to Instagram, Periscope offers people the ability to connect with people from their personal lives as well as any celebrities and organizations that uses the application but it is only limited to the people that use the application which is significantly less than Instagram since after all, it is an application dedicated to what now seems as only one feature from Instagram – the live feature. These factors ultimately categorize Instagram Live as a competitor to Periscope and are contributing to Periscope’s recent decline. One feature that Periscope does still have an advantage in over Instagram live is that its live videos can be viewed after the stream has ended, therefore, the video will be saved onto the profile it was streamed through and any follower that has missed the live stream can catch up on it any time later on. On Instagram live however, the live streams can only be viewed while live, therefore, in order to partake in viewership of the stream, you must be present and available on the app as well as following the individual(s) that are broadcasting from their profile when the stream occurs; otherwise you have missed the “event” and are unable to view it later.

 

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